CG Brand Website

CG, a graphics company, specializes in motorsports graphics, franchise vehicle graphics, and indoor signage. Their aim is to achieve national recognition and broaden their market presence. However, their existing website faces challenges concerning navigation and content organization. Clients frequently express frustration over the difficulty in locating desired information.

Client:

CG Detroit

Release Date:

December 2023

See Live Project

Problem

The CG website suffers from a convoluted information structure, lacking a straightforward pathway for users to access the desired information.

Solution

Research

Our research encompassed a diverse array of graphics companies catering to similar user demographics, revealing several common trends:

File upload functionality.
Galleries showcasing work.
Clear differentiation among service categories with individual landing pages.
Persistent "request a quote" button.
Comprehensive and resilient quote request forms.
Informative content outlining the client process for clearer expectations.

User Goals

CG caters to four distinct user groups, each with precise objectives:

Franchise managers
Motorsports account executives and event organizers
Business owners/marketing managers
Job seeker

Website Goals

Direct business users towards requesting a quote, fostering increased business and revenue.Act as a magnet for attracting talented individuals to the company.

‍

Sitemap

The initial navigation proved overly intricate with multiple bars, leading to user confusion. To address this, content restructuring via card sorting was undertaken. The objective was to streamline the navigation, emphasizing simplicity and clarity. As a result, the primary navigation was placed in the header, while secondary navigation was relegated to the footer for prioritization.

User Flows

The primary user flows center around individuals conducting business with CG, while the secondary flow caters to job seekers.

Wireframes

We constructed wireframes, prioritizing content alignment with user and website objectives: to boost business and attract top-tier talent. Notably, a persistent "Request a Quote" button was integrated for desktops, facilitating swift contact with CG. Additionally, we included explicit details on accepted file types and incorporated file upload functionality. The site succinctly delineates CG's services through categorized showcases. Regarding job seekers, the platform elucidates CG's identity, culture, hosts job listings, and provides direct HR contact functionality.

Look and Feel

Deliberately opting for a dark mode and minimalist design, we aimed to instill a sense of a prominent national graphics company, aligning with the client's expansion beyond Michigan.