bproauto Microsite

A Seed in My Mind

Have you been dreaming and building a project in your sleep? Being obsessed with an idea?

Day by day the project took shape in my mind. I envisioned all its parts. The big picture vision was of parts that fit perfectly together. A new, different company was promising a new experience. It was a new, high-tech modern feel. The website was sleek and intuitive. It used unconventional horizontal scrolling to tell a story.

I was thrilled to take part into the shaping of a new automotive brand's online presence.
The best part — having a creative freedom to explore! The challenge — a short deadline.

The Goal

Brand exposure

To make a memorable impression as an innovative brand backed by an OEM.

‍Research

• Competitive benchmarking
• Stakeholder interviews
• Researched solutions for creating a microsite

The Problem

• A new, unknown brand coming to a saturated automotive aftermarket
• Only a few parts available for sale
• A need for temporary microsite before a large website with ecommerce experience is created
• Tight deadline

The Solution

• A horizontal scroll, one-page, editorial-style micro website that tells the brand's story
• Main page links to individual product pages with traditional vertical scrolling

^{Key Messaging}

Gathered key messages from interviews with the JRT agency stakeholders: Mopar business account manager, Client Services Manager, and the CEO of Marketing.

• Quality
• Most makes supported
• Reasonable prices/affordability
• OE (Original Equipment)
• Up-to-date technology
• Reliability

Look and Feel

• Minimalist, high-tech
• Right to the point, direct message
• Visual impact through clean high-tech images and subtle animations, vehicle line art reminiscent of mechanical draft drawings.

Home Page Prototype in Figma

‍ Please drag sideways to preview.

Result

Website concept was approved by the client. Just before launch they decided to change the video.

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